Numbers every two weeks
A bi-weekly adoption report from our analytics. Decisions come from usage, not from the loudest opinion.
Principal Product Designer · 5+ years in product design
I design software for a living and crochet bags for fun.
I'm Federica, Principal Product Designer at Gamindo, where I lead product design end to end and guide the designer who works on the games. I spend my days on design systems, product analytics and interfaces people use every day; before Gamindo I worked on Trenord and Mia-Platform. In the evenings I make bags by hand under the name made with malafede.
9 to 6Gamindo
I lead design on the Builder and guide our games designer. Where the product goes, what people need, and how to change a PM's mind.
gamindo.com ↗↻
6 to midnightMalafede
When the laptop closes, the hook comes out. My yarn is made from fashion's leftovers: fabric scraps that get a second life as a bag with a name.
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Hi, I'mFederica
Neapolitan to the bone: curious, loud when I'm excited, never still. Dough and glue as a kid, Figma and a crochet hook now.
↻Selected work
3 case studies · 2021 – now
PersonasOnboardingOne client → every clientSystem & AI
Clients now build their own training courses in the Builder. I joined during that switch, as the designer in charge of the product.
Four years on the website and app of Lombardy's rail operator, from research to features like Phone Pass.
The Console for developers: research, a new navigation, the design system and training for designers.
How I work
What "principal" means to me, day to dayProductize, don't customize
One-off client requests become features for every client. Two options go to clients before we build.
The smallest change that works
Hidden customization needed a clearer entry point, not a new editor that would confuse current users.
Systems the team reuses
Design system, one documentation standard, a tone-of-voice guide developers read too.
Close to engineering
I test what ships, and I wrote the PR template that makes features testable for PMs and designers.
Research that ends in a decision
Benchmarks, personas, feature matrices. Each one ends with a choice the team can act on.
Designing with AI
AI does the checking.
AI does the checking.
I do the deciding.
AI changed where my time goes, not what the job is. I write reusable Claude skills that encode how our team works, and connect them to Figma and to our analytics. The repetitive reviews run in minutes, and I spend the time on what to build, what to cut and when something is good enough to ship.
- Skill
UX writing review
Reads the copy of a Figma flow, checks it against our tone of voice and flags placeholder text before it reaches production.
- Skill
Flow review
Checks that a flow covers its states (empty, error, limits) and stays consistent with the documented design system.
- Skill
Component docs
Generates the standard documentation frame for a component directly in Figma, so the design system stays documented as it grows.
- Workflow
Analytics report
Claude pulls the numbers from PostHog and drafts the bi-weekly report; I read it, question it and write the recommendations.
Toolbox
What's open on my screen- DesignFigma
- DesignFigJam
- DataPostHog
- AIClaude
- AIClaude skills
- AIFigma MCP
- TeamJira
- TeamConfluence
- TeamMiro
- DesignIllustrator
- DesignPhotoshop
- After hoursCrochet hook
About
Industrial designer by training, product designer by trade, service designer by habit. I joined Gamindo while it was turning from a consultancy into a product company, and my job is to make that shift visible in the product.
Download CVExperience
- 2025 – nowPrincipal Product Designer · GamindoDesign lead on the Builder: research, UX/UI, design system, product analytics
- 2021 – 2025Product Designer Expert · Mia-PlatformMia-Platform's own product, the Console, plus client projects like Trenord's web and app; design system, WCAG
- 2021UX/UI Designer · AccentureNative tablet product, data visualisation
- 2019 – 2020Junior Art Director · Valentina Folli Studio3D, content, WordPress
Education
- 2022M.Sc. Product Service System Design · Politecnico di Milano
- 2019B.Sc. Industrial Product Design · Politecnico di MilanoErasmus at Universidade do Minho, Braga
Side project
Made with malafede
As a kid I always had my hands in something: dough, glue, cardboard, whatever was on the table. I was the one who built things.
That girl is why I studied industrial design. Then my work moved to screens, and I love it, but I missed making something I could hold.
Malafede is where she lives now. The yarn comes from fashion's leftovers, fabric scraps that would have been thrown away. I crochet every bag by hand, one at a time, and each one gets a name.
@made.with.malafede ↗Why "Hida"Hida
From hide: two threads twist around each other and hide one inside the other.
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Why "Partenope"Partenope
Partenope is the old name of Naples. The sea, and a bag shaped like a shell.
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Why "Isa"Isa
From easy: the simplest model, the one to start with.
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Why "Cleopatra"Cleopatra
Egypt was my second home for many years. I bought this yarn there, so every Cleopatra carries a little piece of it.
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Why "Jeansina"Jeansina
Made from recycled jeans, cut into strips and crocheted again.
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